Even though advertising agencies have plundered just about every recognizable hit song from the 60s and 70s for television spots, there seem to be some tunes which, so far, remain untouched.
I was driving around my hometown, Milwaukee, Friday afternoon, and the Doobie Brothers' version of "It Keeps You Runnin' " (Carly Simon also recorded this song at about the same time) came on the oldies station. I pondered why this one hasn't been tapped. Why would Creative Directors be distancing themselves from this radio staple?
The more genteel Carly Simon version would seem a natural fit for products like the Sears Diehard battery or a vitamin (or herbal) supplement, while the Doobies version (with Michael McDonald's bloated and unintelligible wailing) might not be out of place in an Immodium or Taco Bell spot ... or maybe even a Produce Growers' Council ad campaign (if such an organization exists).
I was just wondering ...
[A slightly crass and humorous thought from Yours Truly]
The above photo is another from the series of my photos from the sculpture park in Skokie, Illinois.
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